Open Advertising

Every business needs clients. Currently, clients are on global, centralized platforms like Google, YouTube, Facebook, App store, Amazon. These platforms create 2 big problems for independent businesses:

  1. Power curve distribution of success: winner takes all = long tail of unmet supply and demand.
  2. High value extraction: high pre-pay and post-pay costs extorted from users.

Our solutions is an open, decentralized advertising platform for the ecosystem of independent businesses and content creators, influencers, publishers, where:

  1. Consumers receive better offers, pay less and have better choices
  2. Content creators monetize relevant content by promoting independent businesses (both online and brick-and-mortar) and specialized, local and niche products and services. They get paid more and have full transparency over success rates and purchases (no attribution problems).
  3. Merchants generate more sales from loyal consumers. They only pay affordable success fees (no up-front or pre-pay costs, no pay per clicks that don’t convert).

BOOM! Is building open-source, blockchain based protocols, smart contracts, tools and plugins for publishers / influencers and merchants that can be used with existing social and publishing platforms and existing online stores and payment systems.




  • Collect digital coupons (DC)/ tokenized promo codes from publishers
  • Redeem DC with Merchants when buying, receiving deals, discounts, special offers
  • Persistent reputation (if they want to)
  • Can become publishers and promote products they use 


  • Issue digital coupons (DC)/ tokenized promo codes
  • Agreement with merchant(s) what coupons are issued and what is the commission for redemption of each coupon
  • Persistent reputation


  • Provide goods and services to buyers
  • Accept DC for redemption
  • Merchants set their own rules of issuing and redeeming DC and loyalty points
  • Rules can be very granular (by item, time of day, buyer) and executed automatically by Boomerang software
  • Persistent reputation

Digital assets

Boomerang Token ($BMG)

  • Fixed supply
  • Utility token required to access smart contracts generating DC
  • Each merchant needs to keep a deposit of $BMG in order to issue their DC

Digital Coupons (DC)

  • Issuance and redemption decided by merchants
  • Offered by publishers to their audience to incentivize buyers
  • Commissions/ success fees paid to publishers by merchants upon redemption by buyers
  • Can represent discounts, special offers, physical goods and services that buyers receive from merchants
  • Issuance and redemption is free and unrestricted on the Boomerang platform

How it works

  1. A merchant creates a 10% discount DC. Offers 5% commission to publishers.
  2. A publisher accepts this offer and encourages her audience to try our products from the merchant, offering DC as an incentive.
  3. A buyer collects DC into their Boom! Wallet
  4. The buyer presents DC to the merchant at checkout. Receives a $10 (10%) discount off the retail price of $100.  
  5. The merchant pays the agreed commission $5 (5%) to the publisher who issued DC, because  DC are fully traceable. Merchants know who issued DC and who redeemed them.
  6. The publisher is notified that DC issued by them has been redeemed and their commissions will be processed.

This is quite similar to affiliate marketing, but greatly improved by the blockchain technology that guarantees auditability, security and transparency eliminating issues with reward/sales attribution, expired cookies, unaccounted transaction. The platform is also decentralized and cheaper to use. Finally, Boom! is privacy focused: it uses tokens on a blockchain, so no cookies or other tracking and surveillance software is needed.

Why Blockchain

No single company can control identity, reputation and data consensus – this creates monopolies.  Instead, these must be hosted in a transparent and decentralized way. (like DNS).

Blockchain enables this in a cost and energy efficient, tamper-proof and auditable way.

Blockchain comes with built-in solutions for secure handling of digital assets, trusted messaging and value transfer.

Contact and Call to Action

Yes, we do realize how outrageous this idea is. A small group of (business) hackers taking a swing at the biggest companies in the world worth nearly $5 trillion. But, as they say, “shoot for the moon and if you miss you will still be among the stars”. Any progress we can make on this journey will be worth the efforts and will at least create a stepping stone for others who believe in a better world.

What do you think? Do you like the idea? Please share this with others. Organic growth and word of mouth is our only chance for starting a movement.

Want to get in touch and join the revolution? Join our Telegram, Discord, Medium and our mailing list. You can also reach out to us directly on our (centralized, yuck! 😉 ) social media.

Are you a content creator, an influencer, a publisher, a local radio station and want to join the rebel alliance? Email us at     

Michal Bacia, economist, loyalty rewards expert, token designer @realMichalBacia

Moe Sayadi, software engineer, solution architect, hacker, blockchain builder @momosayadi

Max Atanassov, finance, fintech, crypto exchanges and compliance expert, CFA @AtanMax