Every business needs clients. Currently, clients are on global, centralized platforms like Google, YouTube, Facebook, App store, Amazon. These platforms create 2 big problems for independent businesses:
- Power curve distribution of success: winner takes all = long tail of unmet supply and demand.
- High value extraction: high pre-pay and post-pay costs extorted from users.
Our solutions is an open, decentralized advertising platform for the ecosystem of independent businesses and content creators, influencers, publishers, where:
- Consumers receive better offers, pay less and have better choices
- Content creators monetize relevant content by promoting independent businesses (both online and brick-and-mortar) and specialized, local and niche products and services. They get paid more and have full transparency over success rates and purchases (no attribution problems).
- Merchants generate more sales from loyal consumers. They only pay affordable success fees (no up-front or pre-pay costs, no pay per clicks that don’t convert).
BOOM! Is building open-source, blockchain based protocols, smart contracts, tools and plugins for publishers / influencers and merchants that can be used with existing social and publishing platforms and existing online stores and payment systems.